Eduardo Higareda

About

I’m Eduardo Higareda, a design engineer from Monterrey, Mexico, who fell in love with the moment when an idea on paper suddenly becomes something people touch and feel every day.

It all started back in 2012 at Icalia Labs. For almost nine years I got to wear every hat — research, sketching, branding, building the actual interfaces — for clients like Tec de Monterrey, PepsiCo, and FEMSA. That’s where I learned that the best products happen when design and code speak the same language.

Since then the path has taken me through fast-moving places like super.mx, Platzi, Holacasa, Beek, each one teaching me how to ship lovable experiences at startup speed.

These days I’m Head of User Experience at briq.mx, helping millions of families across Mexico take their first steps into real estate investing — making something that once felt complicated feel almost effortless.

When the workday ends, you’ll still find me tinkering: playing with AI, building little experiments, or quietly helping founders turn their “what if” into something real.